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The law firm of Bartley & Spears focuses on handling legal
matters for Residential Community Associations. Attorney Walter
Spears came to me with a problem: his practice had lost contracts
to other law firms that had shown flashy brochures to Community
Association Board Members. Mr. Spears knew he needed to add a little
flash to their image, so Mark Miller and I took their existing promotional
material (about five pages of simple text) and helped them create
a slick, focused presentation that will catch the attention of Board
Members... and hold it.
The package also included a new logo, some attractive display folders
(that can be purchased, inexpensively, at Office Depot), and a new
Word Doc Template that keeps their new logo in the header. The finished
project complements the firm's solid, professional image.
Since this brochure will always be in a folder with other full-page
documents, we decided to make each brochure panel 8.5 x 11 -- a
tri-fold would just get lost and seem tiny compared to the other
items. We also decided that it was important to sell the attorneys
themselves. Community Associations usually get bids from 3-5 law
firms, often in a single evening at a monthly board meeting. Although
the partners didn't relish the idea of going before the camera,
they agreed that it was vital that the elected board representatives
remember the attorneys faces. So, they agreed to sit for formal
portraits with Lieber Photographic Studios.
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