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Insite Objects

Insite Objects is a software development company that created add-on modules for SAP. I was hired to coordinate their marketing and advertising, support the sales staff, and create graphics for their software. I was also responsible for creating a new Website and help the company hone its public presence.

Without a doubt, the work I am most proud of is the creation of the 3D illustrations I created for the ASUG 2003 trade show. The image of a silver man with the company logo reflected on his skin was absolutely stunning, especially at 4 feet tall. This was so impressive that the owner of the company that printed the poster actually came by to meet me and we discussed the possibility of me doing a similar image for his company... unfortunately, nothing ever came of that discussion.

Tools: Photoshop, Macromedia Freehand, Adobe Illustrator, Strata 3D, Poser, PowerPoint, PageMaker.

Projects

  • Flyers, brochures, and product sheets
  • Advertising for national trade publications
  • A new Website
  • Graphics for the company’s software
  • Labels for software CDs
  • Assisting programmers with the software GUI
  • Designing and creating trade show booth graphics


JPEG
290 kb

Trade Show Graphics
& Booth Design

I create the ring around the sphere, and the company logo, from scratch in Strata 3D. The base human figure was setup in Poser 5, then exported as a DXF into Lightwave where I simplified the geometry. I then imported it into Strata 3D where I textured and rendered the image. I then placed the image into Photoshop where I created the background and added the lens flare.

The final image was about 4 feet tall, which allowed you to see how incredibly detailed the reflections are. This is one of the few times where I felt the final printed version actually looked better than the version in my computer.


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223 kb

I took the ring from the first poster (which corresponds to the markings on a clock) and crafted a second image in Strata 3D to convey the message that Insite could save you time and money. Again, the results were very impressive, and the background unified the artwork so that, in the trade show booth, they presented a unified appearance.

Printed: Spring 2003
Small-scale print samples available


PDF
230 kb


PDF
110 kb


PDF
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PDF
125 kb

Product Sheets

Insite Objects has a large product range of software tools under the name RESITE. These tools are targeted to different users. Rather than confuse potential customers by showing them one brochure with all our products, we decided to create separate product sheets so the sales staff could customize their sales pitches.

To this end, I created a unified look for the product sheets which included screenshots from the software.

These product sheets are 8.5 x 11 inch sheets, front/back, printed offset in CMYK.

PDFs were also released on the Website and distributed on product CDs and sent via e-mail.

I created the background in Adobe Photoshop and composited the final brochures in PageMaker.

Printed: Summer 2003
Print samples available

 

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PDF
290 kb


PDF
30 0 kb

Bi-Fold Brochures

Similar in look to the product sheets, these brochures were printed at 11 x 17 inches with full bleed.

At the printer's recommendation, all artwork was created at 400 dpi.

Created in Photoshop, and Quark XPress with 3D elements (the header fill and Insite Logo were created in Strata 3D).

Printed: Summer 2003
Print samples available

 

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PDF
650 kb

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Printed: Fall 2003
Print samples available

Tri-Fold Brochure

The Silver Man image was so attractive on the trade show graphics, we decided to use it for our new tri-fold brochure. I had to rework the image a bit to make it work as a vertical, but the results were very nice.

Finished Size:
8.5" x 11"


PDF
300 kb

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Post Card

Slightly reconfigured the trade show Silver Man image for this tightly-cropped postcard. It was a very effective image. The printers agreed with me that, in order to capture the details of the text and reflections, that it would work best at 600 dpi.

Finished size: 4" x 6"
color front, b&w back

Printed: Spring 2003
Print samples available


PowerPoint
735 kb

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PowerPoint Presentation

One of the first things I do for a company is, invariably, create a custom PowerPoint background and clean up their existing presentations.

Here are just a few slides of a sample presentation.

Printed: Winter 2002

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Entire contents © 2003-2005 by Mike Mitchell